Since the first lesson, we've been given sketching tasks, either on our "tribal animal" or when generating ideas for ads re-designing. Sketching is an integral part in the creative process. Personally, I feel that sketches are a good way to express an idea, without consuming too much time.
In the advertising industry, there are moments where a member of a creative team has to communicate an idea to his teammates. Sketches are quick and cheap to produce. They save many hours of misdirected work. Similar to a creative brief, sketches are able to communicate ideas while reducing miscommunication, visually.
Before enrolling in DI class, I don't have the habit of sketching. However, I do like to doodle every now and then. With a designated sketchbook, it collects all ideas, concepts into one. Sketching is a good way to pen down ideas, sharpen one's drawing ability, etc. It says a lot about the sketcher.
In a time where the Internet is dominantly used, some artists have opted for unconventional alternatives of sketching, e.g. use of social media to publish their work-in-progress, use of special materials, etc. With a personal touch, it is unique and especially appreciated.
Work-in-progress
Completed work.
Credits: Junryou-na-Kokoro
The above images show the work-in-progress (WIP) and a completed work done in colour pencils. I used to spend hours looking at WIP of colour pencil works on deviantART. It all starts with sketches and then slowly, the artist adds in more details as he goes along. Each stroke contributes to the completion of a masterpiece. There is so much effort put in as there is so much to tell.
There is no limit as to how one can sketch. Sketching, leads to infinite possibilities.
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