Nanyang Optical Ad

Nanyang Optical aims to reduce adverse environmental impacts and advocate corporate social responsibility. To be more effective in the recycle eye wear project, the company has developed the full circle recycling system.



Based on hip looks of its products, its targeted consumers are young adult shoppers. For this Christmas promotion, it is aiming Christmas shoppers within this demographic group. It is especially targeted to people who are in need of changing spectacles within the promotion period as spectacles are commonly renewed only once a year. They should be existing spectacles wearer and are in tune with spectacle prices.


The medium used would be newspaper. The image has to be eye-catching and has stopping power. 


I visualised a Santa Claus without spectacles. And with a brand new pair of spectacles, it'd be "the season to see clearly" for Santa.


I did a search on iStockPhoto and found an image that fits the theme. I decided to include a broken pair of spectacles to represent Santa's broken spectacles.


This was one of my first drafts.

The feedback I got back from my friends was that:

1. The broken spectacles didn't fit the image well.
2. The colours of the image and the background did not blend.

And personally, I thought the type didn't fit as well. It was too cutesy and colourful.

I replaced the broken spectacles with another pair and changed the font to something more formal. I also used the same font and style throughout. I asked my friends for their opinions again.

This time, they thought the advertisement did have the stopping power. One of my friend thought it would look better without the broken spectacles, but I thought I'd make it stay.

After a few amendments and adjustments, this is the final poster!